On light backgrounds
SVG · Transparent background
Our brand · Brand guide
One brand.
A shared purpose.
Buying a car brings people together. Our identity makes that idea visible: clear, approachable and focused on what we share.
Explore brand assets
Our brand in motion
0:20 · Without sound
The film shows a shared car search, group decisions, the purchase and ongoing Car Management.
01 / BRAND GUIDE
One logo. Two backgrounds.
Use the complete wordmark, including the multifolio signature. The green “unserauto” is the connecting element.
SVG
On dark backgrounds
SVG · Transparent background
Give it space
Keep at least the height of one wordmark letter clear on every side.
Keep its proportions
Scale proportionally. Keep the colors, lettering and signature together.
Make it readable
Use a calm background and the matching variant. The SVG uses Inter; install the font when editing.
02 / BRAND GUIDE
Our icon. Instantly familiar.
Two halves of a car, one green check: our icon represents a shared decision. These are the original assets used in the app and on the home screen.
unserautoApp icon · Transparent
The standalone mark used in the project navigation. Its transparent background lets it sit naturally alongside the wordmark.
PNG · 512 × 512 px
PNG
Unser AutoApple-Touch-Icon
The icon for adding the website to an iPhone or iPad home screen. The white tile keeps the motif recognizable at small sizes.
PNG · 1254 × 1254 px
PNG
Keep the blue and orange halves, the green check and the original proportions together. Use the transparent version in layouts and the white tile for the home screen.
03 / BRAND GUIDE
Green connects us.
A focused palette: green for shared decisions, warm white for space and graphite for clarity.
Brand green
fk-green
Logo, accents and selected states.
Active green
fk-green-dark
Hover states and strong accents.
Text green
fk-green-strong
Readable green text on light surfaces.
Light green
fk-green-light
Selected surfaces and subtle highlights.
Graphite
fk-dark
Headlines, body text and dark surfaces.
Off-white
fk-bg
Our primary page background.
Secondary gray
fk-text-secondary
Supporting text and descriptions.
Border gray
fk-border
Borders, separators and structure.
Use the darker green for small text on light backgrounds. Check contrast for every pairing; brand green works as an accent and with dark text.
The orange in the multifolio signature belongs to the co-brand: #F58220. The app icon illustration retains its original blue, orange and green tones.
04 / BRAND GUIDE
Clear words. Clear type.
Inter is our primary typeface. JetBrains Mono gives numbers, codes and technical details a distinct place.
Inter
400 / 600 / 700 / 800Decide together. Buy better.
Headlines get to the point. Body text leaves enough space to read and understand. The hierarchy stays simple.
View typeface(opens in a new tab)JetBrains Mono
Details & data · Regular 400
Use sparingly for color values, identifiers and comparable numbers. Inter remains the voice of the interface.
View typeface(opens in a new tab)05 / Voice & attitude
Speak like a good co-driver.
We help people make decisions together. Our language is direct, understandable and calm. It gives people confidence and room to choose.
Together
Address the group. Make shared goals visible.
“Find the car that fits your lives.”
Clear
Use everyday words and concrete next steps.
“Compare your favorites in one place.”
Honest
Explain what the product does and what a decision needs.
“Check whether sharing fits your daily routines.”
The name stays the same.
Write wirkaufenunserauto.de as one lowercase word, including the domain ending. Keep it unchanged in English, too.
Questions about using our brand?